An App too far? Can Windows-8 gain enough traction.
Summary : "last to market" worked as a strategy in the past for Microsoft. But "everything is a PC" is probably false and theyll be sidelined in the new Mobile Devices world. A response from a friend, this page by John Gruber on Daring Firebal l, is worth reading. Gruber points out that Apple and Microsoft have radically different marketing strategies. Apple shows The Real Deal when it's ready, Microsoft pre-announces a long way out. Neither is "better" in itself, they're just different. I'm wondering if Microsoft's "Windows 8" is too little, too late. Yep, they've finally got an Apps Store, Cloud Storage and are trying to engage App Developers. With Smartphones, people buy Apps, not O/S features. This works against Microsoft. Win-7 didn't take off, why should this latest attempt? Remember that launch parade by MS with a coffin, 'cause they were going to bury the iPhone... How did that go for them? If I was a rusted-on...